Reflective Learning

About the Startup

Reflective Learning was registered in 2017 as Reflective Learning Education (PTY) LTD in South Africa. The largest shareholder in the company is an entity called BCC Reflective (Pty) Ltd (42%), followed by African Venture Studio Limited (26%), and Transforming Thinking in Education (Pty) Ltd (11%). Keelan and Eugene (the founders) are the 5th and 6th largest shareholders. Other shareholders include Anton Morkel Newbury, Future Africa, Ninja Venture, Dean David Bassett and Vauban Nominees. Keelan Whiting is the CEO and Co-Founder. He leads the growth and strategy. He is supported by other co-founders, including Eugene Pelteret (COO) who leads research and development, and Tracey Butchart who leads learning design.

Why was the Startup selected?

The startup presents a huge impact potential as it stands out as an online student assessment solution with a specific focus on mathematics for teachers. The solution empowers educators by enabling them to pinpoint knowledge gaps, deliver personalised feedback, conduct re-assessments, and utilise various tools to enhance the learning experience. It helps students catch up on missed learning, especially in mathematics, ensuring they stay on track. The Company is developing a home solution, enabling parents to support their children’s learning, ensuring a comprehensive approach to FLN education. The solution has a huge scale potential as it is designed to be accessible on any device, with a focus on reducing bandwidth requirements, making it suitable for rural and urban use. Reflective Learning is looking to develop an at-home solution. Through the Venture Studio, the organisation can be supported in developing the remedial component.

Founder(s)

Keelan Whiting
Keelan Whiting - CEO
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Eugene Pelteret
Eugene Pelteret - COO
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Tracey Butchart
Tracey Butchart - Director Research & Learning
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